PROJECT OUTCOME

Creative positioning to attract ambitious practitioners

Creating forward motion for creatives ready to turn ideas into action.

Increased online engagement and real-world sign-ups for a Masters designed to move creativity into action.

Make Happen needed a brand that felt optimistic and energetic without drifting into abstraction. We created a flexible visual identity that showcased creative practitioners as active participants on a journey—grounded, credible, and forward-looking.

The brand extended across digital advertising, presentations, event materials, printed collateral, and learning resources. The messaging focused on tangible outcomes: launching projects, building businesses, and entering professional practice with confidence. The result was increased online engagement and real-world sign-ups for a Masters designed to move creativity into action.