PROJECT OUTCOME

158% increase in net sales across ten optimised listings

Repositioning a heritage butcher for modern e-commerce, aligning digital content quality with 75 years of craft, sourcing, and skill.

Turning quiet craft into visible value for modern commerce.

Lidgates is a fifth-generation butcher with over 175 years of experience built on premium sourcing, welfare-first produce, and exceptional craft. But in a crowded Amazon Fresh marketplace, their digital presence wasn’t reflecting that reality.

We rebuilt their product listings from the ground up—combining raw and prepared photography with clear, confident messaging that highlighted organic and free-range credentials. The result was content that worked harder, told the Lidgates story properly, and delivered a 158% increase in net sales across ten optimised listings.