dBs needed to attract aspiring creatives without losing the confidence of parents focused on long-term outcomes. Working closely with their internal marketing team, we developed the Work in Sound campaign—positioning creativity as both expressive and employable.

A combined digital and print rollout included targeted Meta ads driving open-day bookings, supported by a record-sleeve-style prospectus that clearly mapped career pathways in sound and audio. The result was increased open-day attendance and stronger degree interest, grounded in vibrancy with purpose.